This Expert Insight eBook focuses on the importance of frictionless digital experiences for customer engagement, retention, and revenue in today's economy. The pandemic accelerated the need for e-commerce experiences, and while some companies had already undergone digital transformation, others had to quickly improve their digital CX. Despite recent progress, there is still room for improvement in online journeys, with a focus on optimizing smartphone experiences and customer online safety. The eBook features insights from leaders at Amazon Games, Nissan, Roche, and AT&T on protecting customers' online wellbeing, streamlining digital CX optimization, and implementing successful cultural transformation.
