The article discusses the rise of the "attentive CEO" and questions the relevance of traditional job titles such as CEO, CFO, and general counsel. Elon Musk, the CEO of Tesla and SpaceX, recently changed his role at Tesla to "techno-king" as a joke to emphasize his point that these titles are mostly made up and don't actually mean anything. While some business leaders dismiss Musk's views, others argue that the CEO title still holds a lot of meaning and is universally recognized. The article suggests that the future of leadership may involve more attention to detail and a focus on results, rather than traditional titles and hierarchies.