This white paper, published by the World Economic Forum in collaboration with Cappadocia University, explores the challenges and opportunities of using big data for sustainable growth in Turkey's travel and tourism industry. The report highlights the importance of sustainability for future development and growth in the sector, and the potential of big data and digitalization to address sustainability challenges. The paper also examines Turkey's current data efforts and landscape, and provides recommendations for improving the country's readiness for using big data for sustainable T&T.
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