看一看互联网背后的秘密（英文版）

GoingViral: alookunderthe hoodoftheinternet Part3:Chickensoupfortheinternetsoul: seekingarespiteontheinformationhighway imgurGWI Inthis report 08Informationoverload 14AnoasisontheinternethighwayIntroduction ThepowerofpositivityThinkaboutthebestthingyousawThisisthefocusofthethirdandlastsoasweendupspendingmoreand ontheinternettoday.Maybeitwaispartofourresearchseriesonintermoreofourtimeonline,wherethere 22agoofydancevideo,acuteanimalnetculturewithGWl.Inourfirstcanbealotofstressors.Theydon'tgif,or.evencitouchingstoryaboutreportwelookedatthewhat,dig-callittheinformationhighwayfor strangershelpingeachothergingintohowmemes,gifs,videos,nothing. 26 Whydoesthismatter? andotherpartsofinternetlan- Whateveritmightbe,there'saguagehavebcomesocompelling.Forbrandsandorganizations,it's 30AppendixstronglikelihoodthatitmadeyouInthesecondreportwefocusedonimportanttounderstandtheroleof feel,insomeway,good.Thisisthethewho,pullingbackthecurtaintocontentandcommunitiesinuplift- 32Notesonmethodologynatureofmuchofourfavoritecon-meetthecreatorsandcommunitiesingpeople.That'sbecausewhen tentonline;itoftenfallssomewherebehindthesethings.peoplefeelgoodinadigitalspace, ctrumofpositivity:Thattheyremorelikelytobereceptive mightmeaneducational,funny,Inthislastpart,wehopetoshedtothebrandsandadstheysee.At inspiring,heart-warming,silly,orsomelightonthewhy,understand-Imgur,we'vealwaysknownthere'sd justplaincute.Feelinggoodisaingtheroleofinternetcontentinlotofpowerinpositivity.Afterall,our naturaltendencywearedrawnto,makingusfeelconnected,relaxed,Visionistolifttheworld'sspiritsfor it'showwe'rewiredashumans.Soitandoverallbetteraboutourdays.afew.momentseachday.Through Clickthedotsonlymakessensethatweseekthethisresearch,we'lldigdeeperinto tonavigatetypesofthingsonlinethathelpusAndthistypeofpositivityisessentialjusthowcrucialthatpositivityisfor feelthaitway.forourmentalhealth-increasinglyusersandbrandsalike. Discoverthe dataonour platform Eachchartfromourongo-GWI.dhCharts@Help Eachofthe graphsis numbered MoreinformationcanbefoundintheAppendix sectionattheendof thisreport ingglobalresearchinthis reportcontainsahyper- NewAudience7May202012:33Saveot linkthatwillbringyoustraighttotherelevant @WavesQ22020 questiononourPlatform, whereyoucaninvestigate alldatabydemographics, overtime,andamongyourownaudiences ude- Youraudiensamplesizeis9,188 ONY EncludeAll- Justclickthisicon toexplorethedata 6Feb202012:33&Exporontheplatform ORAge(Groups)>35to.44 ?SourceInformation aboutthesource +Addattribute89Baseandbase AND Inolude-peoplewithAll-ofthese2ottributee Youngconsumersfeelthey 01spendtoomuchtimeonline %whoagreetheyspendtoomuchtimeonline Information% overload 32Allinternetusers 37Millennials 44GenZ CGWIUSAQ22021 Themoretimeonline,themorewestress? %whosaythey'veexperiencedstressinpastyear,splitbyreporteddailytimespentacross. Morethan5hours%% 2hoursto5hours 30minutesto2hours Lessthan30minutes 40 44 One-thirdofAmericansthinktheyspendtoomuchtimeonline Peoplearemoreplugged-intodaythaneverexample,aretwiceaslikelytosaythey'vefelt 42before.Andwhiletheinternethasimprovedstressedinthepastmonthvs.thosewhodo ur ingawarenessthatstressalsocomesfromonlaptopsandonsocialmediarevealsa beingconstantlyconnected.similarstory. Accordingtoourdata,one-thirdofU.S.conButit'snotjustthescreensthemselvesthat 33cancompoundanxxiety,it'salsothecontent 30people,formillennials,agreementisat37%socialmediacandthedisasternewscycle andforGenZsit'sashighas44%there'salottostressabout.Thissurelyhas aneffectonpeople'smentalhealth,and 3329 Alotofresearchhasshownthattoomuch they'restartingtorealizeit 23wellbe Fromourstudy.halfofthepeoplewesur LaptopMobileSocialmedia ourowndatavalidatesthis.IntheU.s.there's alinearrelationshipbetweentimespent contentonline.Thisishighestamongmillen onlineandfeelingstressednials(54%),anditincreasesproportionately GWIUSAQ22021 whousealaptop/notebook Consumerswhosaytheyspendover5hours totime thatthemorecontentwe'reexposedto,the adaycheckingtheirmobilephones,formoreoverwhelmedweget. Negativityonlinecanbeoverwhelming %whoagreethattheygetoverwhelmedbynegativecontentonline 878750 54%Millennials 50%Allusersmm 30mins- 1-1.5 1.5-2 2-3 3-5 1hour hours hours hours hours 02 Anoasisonthe internethighway Itdoesn'thavetobethiswclyallthetime.Theinternetmightbeasourceofinformationoverload,butthere'splentyofpositivecontentouttheretobal-anceoutthe"bad-or,rather,thetypesthatgiveusstress. Forthree-quarters ofsocialmediausers, Thiswillbeacrucialthingtokeepinmindforthefuture seeingcuteorfunny Wecan'tavoidthestressofthedigitalworldanymorethanwecanavoiditIRLThat'sbecausetheinternetaswediscussedinthefirstreportofthis series,isincreasinglywherewelive,work,andplay.Healthycopingmechanismsarenecessarytofunctioninboth,andtheroleofsocialmediatohelpwiththisisbeingmorewidelyrecognized. Mashable,forexample,calledita"regularaotofselfcaretoseekoutheartwarmingpostsonlinewhileCNNreportedonthesciencebehindhow watchinovideosofcuteanimalsisgoodforyourhealthbyrecdlucingstress. whileSubredditslike/PupliftingNewso