您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。[Vice]:美妆市场新的推动力-推动美妆市场的文化力量品牌需要了解的内容英文版 - 发现报告
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美妆市场新的推动力-推动美妆市场的文化力量品牌需要了解的内容英文版

商贸零售2023-08-16ViceZ***
美妆市场新的推动力-推动美妆市场的文化力量品牌需要了解的内容英文版

REFINERY29ICEINSIGHTS NewForces ofBeauty Theculturalforcesdrivingbeauty &whatbrandsneedtoknow. BEAUTYHASALWAYSBEENAN EXPRESSIONOFCULTURALSHE R29hasboenattheforefrontofthischange,pushingthecategory SKIN DEEP PRE WITH-MRIS 2082019202 #METOOMOVEMENTTIKTOKGAINSPANDEMIC, GOESGLOBALPOPULARITYWORLDWIDEPOLITICALL SHAKETHE wWorren'sriseinpowerdvesIrfluencersguinmermontum boldbeautyooks:gitter,inceivingmacrobeautyLockdovrdist galdengicwandskintrends:contouring,wingocbecutyroutin highights,boldbrows,ete.eyeshadow,nemokeupeBoutwj/es syoodnaspoustrippedback Nanrothvesaroundskinand tcdy'positivitytakeconter TikToktakesC stagebecutyrnicro TS Beauty conversationforward. InGOODGAME Prosress TAD YPET YAATIK 02202 SOCIAL& FALSERE-EMERGENCE RE-EMERGENCE,INFLATION, NRESTINTRODUCTIONOFCLIMATECHANGE&THE SLOBECOVID-19VACCINESPUTMETAVERSEBIRTHNEWSPOTLIGHTONHEALTHSOCIALANDECONOMIC nandles&SCIENCEPRESSURES ts(haircore ,casmaricsPrioritizctionofmantalhaclthRncctianofnormsleodsandse-caredrivemcre simple,naturulbecutycho'ce,inspirotion, movementse.g.raturalhir,gxorasslonsotosouty finfueling reridsmicrosccpeoningradicnts, etc.)DesireforRLbequtyespeffences (salons,etc)sutges OURINDUSTRY-DEFININGBEAUTYPOVSETSUSAPARTASAUNIQUE&TRUSTEDCATEGORYAUTHORITY ALETTERFROMOUREDITOR: BeclutyotRefinery29iscillcboutchallengingtraditionalnotions ofbeauty,andcelebratingindividualityondself-expression Fromskincaretipstoburgconinghairandmakeuptrends,weoimtodeliverhonest,trustworthy,lnnovatlveandserviceable beautycontent.Wealwcrysstrivotormakeouroudiencefeelcomfortaloleintheirowmskin. Coingforword,weaimtoexploreallmcinnerofthoughtprovoking topics(suchasbeautyandsociolmedio,beautynndidentity) onclensurethatthesectionlsalwaryssoclallyconsclous. IACQUEINEKILIKITA R29uKdeputybecautydirector SOUTESVAECIATTE)CCHTEVTAWYTICS ASOURCEOF INSPIRATION&GUIDANCEFORBEAUTYFANS BycometoR29foroun beautyrelatedcontent 95% HELPINGTHEM reviewfromR29 CREDIBLEVOICEOVERofR29usorssuy0 DISCOVERNEWmokesthemtrustthe PRODUCTS& HALF credentialsofa TRENDSbeautybrandmore ENGAGINGBeautyIsourhighest &HIGH CONTENT15ixthesiteCiveroge PERFORMINGONSITEBEAUTY 1.5x nsitetraffic,withuk ALEGACYBUILTONCREATINGANINCLUSIVE SPACEFORALL 65% ofRetinery29usersfes BEAUTYFANSbedutycontent OURCOMMUNITYISFILLEDWYOUNGBEAUTYLOVERSTURNTOR29FORSHOPPINGINSPIR 97%86% ofouraudiencesaythatofouraudiencesoy R29shappingcontentthatR29helpsthem keepsthemuotodotefindthings ontrends"thatareveryme' ITH ING ATION 83%%L6 ofouraudioncesayofouraudicncosay thatR29helpsthemthotR28putsnew& findthingstheywantcoolprocuctsontheir THEREHASBEEN IMMENSECULTURALCHANGEOVERTHEPASTTWOYEARS YOUNGPEOPLESEETHE WORLDTHROUGHANEWLENS 70% ofglobal youthsay Thepandemicchanged myperspectiveonwhat's importanttomeinlife YOUNGPEOPLEAREADAPTN SOCIALANDECONOMICSTRA INFLATIONCLIMATECHANG It'sTimeToTalkAboutPeriod Poverty&TheCoatofLivingCrisis SEPTIMBER.2022Better L1,2222 userid:414195,docid:136630,date:2023-08-16,sgpjbg.com GTONEW INS RE-EMERGENCE HasChangedHowSocialAnxietyCan ForThempactYourstyl EVERY PURCHASECHOICETHEYMAKEISDELIBERATE 77% ofyoungpeopleareaskingthemselves. doireallyneedthis? beforemakingapurchase HALF oftheirpurchasedecisionsaremadewitha consciousconsideration ofthepeople,environment,andanimals aproduct/brandimpacts,oftenwithd tradooffforhigherprice. FRAWATENCATILOHTIALISG BRANDSMUSTKEEPAPULSEONWHAT'SDRIVINGTHEMINORDERTOMAINTAINRELEVANCE Iusedtopurchaseitems withsomethoughtandusuallybasedonimpulse. Thesedays,Idoalot moreresearchandi intentionallytrytofind companieswhosevalues alignwithmyown. MILLENNIALWOMAN,USA OBJECTIVE TOUNDERSTANDHOWSHIFTST AREDRIVINGTRENDSINBEAUTY METHODOLOGY WeinterviewodexpertsacrosstheVICEMediaGroupnetwork,incluc andtalentcasters,analyzeddatacollectedfromconsumersurveysmonitoredtopperformingbeautycontentacrossVicEMediaGroup COMMUNITY Higp sttrctric-ciriving VICEMBClaGrcvoAucience contenCensus,Glebal.2022 Highestafiliotssales+VIeEMecligGroua,Check-insat drivingfeatureChetkout,Global2022 eConwersotionanalysisfVicFMediaGroupYouthin commentsandPcndamicSnrins,Glabal,2020-21 engagernent ICULTURE lingbeautyeditors,creatives, overthepast2+years,and sitesandsocialchonnels. CULTURE VATWEL SenicrDitector,R29Fditorial SARA1AN &FoundsrofGoodCame t+CultureDirecton NATASHAVAQUER hcstofGlossAngeles SvP,TalentPartne +influencerStrategy JACQUFUNEKIHKITA nderofBenutyinaTik EMILYMANNIS rector,TolerPertnershipe+Cersting LOREALRLACKETT R29unbotheredFditor SONARMEALNG PAT(OCAHIOMAI2G1 KEYSHIFTSINCULTURE: 01CREATIVITY 02INFLUENCE 03HERITAGE 04WELLBEING Theexpress Grea Theexpressi ionofaskill livity onoftheself YOUNGPEOPLEHAVEBEENEXPANDNGTHESPECTRUNOFSELFFORVEARS Q:Regardlessofgender,howdoyoudofineyourselfonthefollowingscale? 12% 28%26%27% VERYMASCUUNENEUTRALFEMININE MASCUUNE 1ln10ofthosewhoidentify .>:52 AININE THEYCREATE.VS.CATEGOR THEIRIDENTITY Q:whatdoyouusetoexpressyouridentity? 42% Myappearance e.g.beauty, grooming,clothes 20% Mypersonallabels-e.g.female,queer,multiracial E. CREATIVEEXPRESSIONISNOT JUSTSOMETHINGTHEYDO, TSWHOTHEYARE

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