2023显眼包七天乐十一国庆节无厘头运动会微醺派对活动策划案【国庆活动】

EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHING BAG 显眼包七天乐 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 显眼包 显眼包特点：放飞自我、解放天性，随时随地抖包袱，看到脸就能想到成吨的笑料。 《内娱四大显眼包》火爆网络 显眼包之所以讨喜，是因为真实且有趣，在无聊的生活中活成了“活人”的样子。显眼包的流行也代表着一种人们的集体情绪和认可。 SEVENDAYSOFJOY 显眼包 习惯了被内卷，习惯了墨守成规。拒绝内耗、拒绝随波逐流、活出自我的显眼包背后，其实是年轻人对简单、真实、轻松生活状态的向往。显眼包的自嘲，也是年轻人愈发渴望的松弛的生活方式， EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 显眼包 流量密码 如何拿捏《显眼包》的流量密码，借势成为地产圈那个讨喜的“显眼包”？这个十一，给客户一个可以顺理成章当“显眼包”的情绪出口，与客户建立情感共鸣，××项目，你人还怪好嘞 “发疯”。都别端着了，都给我显眼起来！ 我的显眼包。这里允许各种奇奇怪怪、也允许你适当 这个十一，主打一个治愈！来××项目，做个放飞自 显眼包七天乐 OMG! SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 01.活动概述 活动目录 显眼包七天乐 02.宣传策略 03.活动主体04.执行细则 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHING BAG 01.活动概述 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 显眼包七天乐 活动时间：09.29-10.06 活动地点：地产项目营销中心/商业中心 01.显眼包出街计划02.大脑出逃运动会 03.无厘头挑战大赛04.超有趣微醺派对 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 积蓄人浪 制造声浪 引发浪潮 活动目标 以网络热点+情感驱动与目标客群“深度”共鸣。用显眼包出街计划、大脑出逃运动会、 无厘头挑战大赛、超有趣微醺派对，四大主题活动组成了顶配版的十一活动。最大化的增强项目传播效应，借势活动热度，为营销中心聚集人气，从而进行销售转化工作。 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 1.显眼包出街计划 【显眼包等级图鉴】、【悲伤蛙显眼整活 】、【显眼多巴胺社交场】、【显眼包躺平营地】等一系列合法但有病系列的打卡点设计，为当下年轻人提供一个“发疯”的出口，今天就是要显眼！ EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 2.大脑出逃运动会 【甩锅计分赛】、【奇葩道具乒乓赛】、【办公室划水大赛】还有超多让大脑短暂出逃的运动点，用运动唤醒多巴胺的社交新主场，走，上GAI，赶一场，潮人的有趣运动会！ EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 3.无厘头挑战大赛 超好玩的无厘头挑战，【嗑瓜子不吃挑战】、【蒙眼吃西瓜挑战】、【数字连写挑战】、【躺平发呆大赛】、【戳小人大会】一些“丢人”又好笑的挑战，放下包袱，做个有趣的人类！ EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 4.超有趣微醺派对 在�地斜切过一半太阳的余热里，一群人在酒精里快乐的冲浪。和三五好友举杯畅聊，在音乐中尽情摇摆，感受双脚离地的快乐。享受一个人的微醺。一群人的狂欢。 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHING BAG 02.宣传策略 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 发布预热海报 定制活动主题海报，色调采用“多巴胺”彩色碰撞的风格，植入显眼包活动主题元素设计海报。投放于微博、小红书、微信朋友圈等平台，在活动前期预热发酵。 显眼包七天乐 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 发布互 动话题 显眼包七天乐 发起互动话题#你身边的显眼包#分享带有活动话题的图文/视频并附有活动 信息。即可参与活动抽奖， 提升活动关注度。 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 线下宣传预热 显眼包出街---定制超大版“显眼包”将活动主题、时间、项目信息等印在包面上。由工作人员手持“显眼包”行走于人流量密集处。更全面、生动的向目标客群种�活动。 显眼包七天乐 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG 2023 SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 活动预热视频 显眼包七天乐 邀请达人在活动现场拍摄预热视频，通过短视频的宣传方式像目标客群种👉，提升活动热度。将活动现场打造为热门打卡地。 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHING BAG 03.活动主体 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 活动主体 显眼包七天乐 01. 显眼包出街计划 大脑出逃运动会 无厘头挑战赛 超有趣微醺派对 02. 03. 01.显眼包主题街区 02.显眼包打卡墙 03.显眼包等级图鉴 04.显眼包互动点 05.悲伤蛙显眼整活 06.显眼多巴胺社交场 07.显眼包躺平营地 01.大脑出逃主题点 02.运动任务集贴卡 03.甩锅计分赛 04.奇葩道具乒乓赛 05.办公室划水大赛 06.大脑出逃运动点 07.大脑补给点 01.无厘头挑战赛规划 02.嗑瓜子不吃挑战 03.蒙眼吃西瓜挑战 04.数字连写挑战 05.躺平发呆大赛 06.戳小人大会 01.在酒精里冲浪 04. 02.微醺小酒馆 03.超有趣微醺市集 04.DJ打碟开场 05.音乐LIVE秀 06.微醺摇摆舞会 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY SEVENDAYSOFJOY 01.显眼包出街计划 活动主体 VIDEO 显眼包七天乐 SEVENDAYSOFJOY2023 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 主题街区 显眼包 “有工作就不错了，还想有对象？”“这个班 非上不可吗?”多巴胺配色的街区+当代年轻人 的“发疯”文学，行走其间，都给我显眼起来！显眼包七天乐 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 显眼包打卡墙 做显眼包，最重要的就是没有包袱啦！每天对着镜子跟自己说一遍你是尊嘟尊嘟尊嘟很不错！ EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 显眼包等级图鉴 如果显眼包有等级，你能排到第几级？快来找到你对应的等级进行打卡吧~ 显眼包等级 显眼包七天乐 EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY 互动点 显眼包 巨型“显