2021美妆护肤品牌小奥汀品牌手册

小奥汀品牌书 小奥汀 以美妆表达小我 Expressyourselfthroughmakeup LITTLEONDINE⼩奥汀 诞⽣于2013年，命名“奥汀”灵感来源于“⽔中仙”，同时也指向产品研发上，秉承「天然环保」的理念。 ⽽“⼩”指的是品牌主张的「1%」，#1%matters#（中⽂释义：#⼀点点的我，就⾜以不同#），体现了⼩奥汀品牌的核⼼价值，即通过品牌基因中的1%，引领时尚⼥性群体勇敢释放⾃我潜⼒。 ⼩奥汀以极具创造灵感的⽔性指彩起家，2015年进军海外市场，以⽆味安全、秒 ⼲、即撕即卸、随⼼变换的闪电美甲体验成为海内外时尚⼥性群体竞相追捧的对象。于2019年，⼩奥汀进驻潮玩彩妆⾏业。在崇尚天然环保的内核下，拥有独树⼀帜视觉⻛格和⼤胆真实彩妆态度的⼩奥汀，通过彩妆链接时尚⼥性，让她们拥有表达个体独特审美的⽅式，同时因为拥有⼩奥汀⽽获得敢为⼈先、⼤胆真实、⽆惧表达的⾝份识别。 Foundedin2013,thename“ONDINE”means“watersprites”,whilealsoindicatingthebrand’sdedicationtoresearchanddevelopment,andnaturalandeco-friendlyproducts. “LITTLE”standsforthebrandphilosophyof#1%matters#,meaning#1%ofmeisenoughtomakethedifference#.Beingattheheartofthebrand,thetaglinesuggestsempoweringmodernwomentounleashtheirpotentialwith1%ofthebrand’sgenes. Builtupafortunebysellingcreativewater-basednailpolishes,LITTLEONDINEexpandeditsbusinessintooverseasmarketsin2015.Offeringodorless,quick-dryingandpeel-offnailpolishesthatcancreatevariousfinishesfordifferentoccasions,LITTLEONDINEhasexplodedinpopularityamongfemalefashionconsumersglobally. In2019,LITTLEONDINEswitcheditspositioningtotrendymakeup.Adheringtothepursuitofnaturalandeco-friendlyproducts,LITTLEONDINEhasadopteddistinctivevisualdesigntoexpressaboldandgenuineattitudetowardsmakeup.Reachingfashionablewomenthroughmakeupandensuringthemchannelstoexhibittheiruniqueaesthetics,LITTLEONDINEhasestablishedanidentitythatisdaring,genuineandunafraidtoexpress. 2015 #外媒焦点# 2017 #全球影响力# 2013 2016 #国际合作# MILESTONE.奥汀史 2018 #玩出风格# #敢为人先# 就足以不同# 2019 #潮玩彩妆# ⼩新奥全汀球诞专⽣利于配2⽅01，3结年合，艺凭术借创着创造灵指彩感，带引给领时⾰尚命⼥性性的⽆第味三、代秒⽔⼲性、即体验撕即卸、随⼼变化的闪电美甲 《成为纽明约⽇时之报星》”报道“⼩奥汀有望获道得英国国际美妆奖项及媒体报 获得迪⼠尼IP授权邀约多AW次AR斩DS获国际英美国妆P⼤UR奖EBEAUTY 2020 2021 #一点点的我， ⼊驻丝芙兰等线下渠道 ⼊驻⽇本线上及线下各⼤平台 #时尚ICON# 成理类为合上作海伙时伴装周指定专业美甲护 正费者式更加多⼊的逸潮仙流集彩团妆，体带验给年轻消 与宝《珠猫跨和界⽼结⿏合》，、打泡开泡玩玛⾊特异和想珍的新国度 ⼩释放奥⾃汀我以潜美⼒妆与表独达特⼩审我美，⿎励⽤⼾ 2015 # International 2017 #Global 2016 #International MILESTONE.奥汀史 media coverage# 2018 #Innovative cross- over partnerships# 2013 #DaretobeFirst# #1%matters# 2019 makeup# Foundedin2013,withitsinnovativepatentedformula,plustheinspirationalartisticcreation,LITTLEONDINEhasusheredintherevolutionofthethird-generationwater-basednailpolishes,inwhichfashionablewomencanenjoyodorless,quick-dryingandpeel-offnailpolishesthatcancreatevariousfinishesfordifferentoccasions. TheNewYorkTimessaidthat“LITTLEONDINEispoisedtobethenextbigthing” 2021 WonPureBeautyAwardsandwasreportedbythemedia. AwardedbythePureBeautyAwardsseveraltimes Launchproductsacrossmajor 2020 onlineandofflineretailchannelsinJapan. influence# partnerships# ObtainlicensetoDisney'sintellectualproperty LaunchproductsinSephora’s physicalstores. #Fashionicon# #Trendy DesignatedprofessionalnailcarepartnerofShanghaiFashionWeek. OfficiallyjoinYatsenGrouptoprovideyoungconsumerswithmoretrendymakeupexperience. PartnerwithTom&Jerry,POPMARTandChupaChupstoplaywithcolors. LITTLEONDINEencouragesconsumerstoexpressthemselveswhileunleashingtheirpotentialanduniqueaestheticsthroughmakeup. VISION.品牌愿景 小奥汀 鼓励用户释放自我的潜在能力与 特质，创造影响未来主流文化的原创体 Encouragecustomerstounleashtheirpotentialandexpresstheirpersonality,soastohaveasayinthefuturemainstreamculture. PERSONALITY.品牌个性 大胆真实敢为人先无惧表达崇尚天然 对⾃⼰诚实 我们从不因⼤胆⽽真实 ⽽是因真实⽽⼤胆上⾃⼰爱的妆 闪出⾃⼰的原⾊ ⾛没有⾛过的路别去害怕新奇闪光不⽌⼀种魅⼒也不⽌⼀⾯去拥抱1%的⾃⼰ 每个⼈都拥有独特审美敢于释放、表达 让其更加掷地有声 让世界听⻅我们对美的态度 环保不只是 ⼀个⼈的事情但⼀定要 从每⼀个我开始做起 #Boldandgenuine# #Daretobethefirst##Donotbeafraidtoexpress# #Dedicationtonature# Behonesttoyourself Ourgenuineattitudedoesnotcomefromboldness Rather,itempowersustobeboldCreatethelookyoulove Showyourtruecolors Taketheroadnoonehastraveled Donotbeafraidofthings youhaveneverseenbefore Thereisalwaysmorethan onewaythatyoucanshineThereismorethanonekindofglamour Embracethe1%ofyourself Everyonehasauniqueaesthetictaste Daretounleashand express MakeyourvoiceheardLettheworldhearourattitudetowardsbeauty Environmentalprotectionisnotjust oneperson'sbusiness Itis abouteachandeveryoneofus MONOGRAMSTORY视.觉标识 粗线LITTLEONDINE是⼩奥汀对于环保的坚持以及潮流时尚的体现，斜体设计象征着⼩奥汀敢为⼈先、⽆惧表达的⾝份标识。 ⽽笑脸是⼩奥汀⾃⾝品牌1%的个性表达，同时旨在⽀持每⼀个消费者⾝上1%⾃我潜⼒及独特审美，即，以美妆表达⼩我。 ⼩奥汀通过⾃⾝的1%，满⾜消费者在基本美妆需求以外，⿎励她们释放⾝上的⾃我潜⼒以及独特审美。即，⼀点点的我，⾜以不LIT同TL。EONDINEinboldfontindicatesthebrand’scommitmenttoenvironmentalprotectionandloveforfashion,whiletheitalicfontshowsthebrandidentityofdaringtobethefirstandnotafraidofexpressing. Indicatingthebrandvalueof1%matters,thesmileyfacealsorepresentsthebrand’scommitmenttoappreciateconsumers’1%potentialandunique aesthetics,whichisknownasexpressingyourselfthroughmakeup. Inadditiontomeetingthebasicbeautyneedsofconsumers,LITTLEONDINEalsoencouragesthemtounleashtheirpotentialanduniqueaesthetics,whichisknownas1%ofmeisenoughtomakethedifference. 99% 大众审美 Publicaestheticview 理⼤性众 品牌解读 ⼏线何条 99%+1% 视觉呈现 包豪斯风格Z时代生活方式 BauhausstyleLifestyleofGenZ 1%感个性 实pr⽤agm主atis义m/i/rre不plac可eab替le代highlight个pers性ona表lity达exp/re与ssio时n/keep俱进upwiththetimes 自我潜力及独特审美 Yourownpotential&uniqueaesthetictaste 品牌解读 ⾊质彩感 视觉呈现 以美妆表达小我 Expressyourselfthroughmakeup FUNCTIONALITY功.能价值 在满足基本的美妆需求功能外，释放大众人群的自我潜力以及独特审美 Meetingthebasicbeautyneedsofconsumers,whileen