2023年推动技术发展的十大趋势

2 Contents 04THEVIEWFROMGPBULLHOUND 05OUR2023TECHNOLOGYPREDICTIONSTAKEAWAYS 06RECAPOF2022PREDICTIONS 07GPBULLHOUND'S2023TECHNOLOGYPREDICTIONS 08PREDICTION1 Naturallanguageprocessingawatershedforbusinessstrategies 10EXPERTVIEW ArmandoGonzalez,RavenPack 12PREDICTION2 TikTokthenextkingofsocialmediaadvertising 14PREDICTION3 Interactivityandchannelselectionaread-streamgame-changers 16PREDICTION4 Energy-savingappsandnext-genbatteriespoweringthetechrace 18EXPERTVIEW TanmoyBari,Greenely 24PREDICTION6 Talentmanagementbuildingthefutureoftheworkplace 26EXPERTVIEW PatrickvanderMijl,Speakap 28PREDICTION7 Softwaredrivingsustainability 30PREDICTION8 Roboticsnolongersci-fi 32PREDICTION9 E-commerce,butmakeitsocial 34EXPERTVIEW TimFrankAndersen,Liveshopper 36PREDICTION10 Semisruletheworld 38ALOOKBACKATGPBULLHOUND'SPASTPREDICTIONS 44METHODOLOGYANDAUTHORS 45ABOUTGPBULLHOUND 46DISCLAIMER 20PREDICTION5 Tippingpointofcybersecurityandbrokencirclesoftrust 22EXPERTVIEW MartenMickos,HackerOne 3 THEVIEWFROMGPBULLHOUND Theview FROMGPBULLHOUND Inits16thyear,GPBullhound’sTechnologyPredictionsreporthasestablishedareputationasanindustry-leadinganalysisofthetrendsandinnovationsshapingtheglobaltechnologysector.Withnearly90%accuracyinthepastfiveyearsandover80%inthepastdecade,ourmethodologyinselectingthecomingyear’spredictionsisshapeddirectlybyourexperienceinworkingwiththeworld’sleadingentrepreneursandcutting-edgetechnologies,balancedwithuniquemarketinsightgatheredacrossourglobalnetwork. STATEOFTHEMARKET Technologycontinuestodriveglobalisationanditsadvancementremainsfundamentaltoimprovingourproductivity,capital,labour,andstandardofliving.Althoughweareinthemidstofaneconomicdownturn,technologyhasnotfailedusanditisneverasgoodorasbadasvaluationsmayimply. Cloudtechstillholdsthekeytoconnectivityandaccessibility;newvaccinetechnologycontinuestodriveresearchanddevelopment;artificialintelligence,machinelearninganddataanalyticssystemshelpusmanageallaspectsofourliveswithmoreeaseeveryday;andwiththeglobalpopulationsurpassingeightbillion,softwaretoacceleratesustainabilityismorecrucialthanever. Astechnologydeliversonitspromise,welookatwhatwilldrivethenext12months–theblueprinttonavigatingwhatliesahead–includingexpertviewsfromRavenPack,HackerOne,Greenelyandmore.For2023,wearebullishoncloudandartificialintelligence,energyefficiencyandelectricvehicles,andenterprisesoftwareanddigitalconsumptiontoacceleratetechnology’sprogressinbuildingthefuturewithrevolutionaryproductsandsolutions. 4 THEVIEWFROMGPBULLHOUND OUR2023PREDICTIONS Theworldcontinuestolooktotechnologyforsolutions,andweknowitwilldeliver.Changesinsemiconductorregulationaresendingrippleeffectsacrossthelandscapeandmassivecybersecuritybreachesareseeingnewpublicandprivatesecuritypractices.TheESGmovementiscatalysinginnovationinenergytechnology,HRtechistacklingTheGreatReshuffle,cutting-edgeNaturalLanguageProcessingisrevolutionisinghowwecommunicatewithmachines,andadvancementsinroboticsaretransforminginfrastructureinallareasoflife.Here’swhat’sinstorefor2023. Prediction1:Naturallanguageprocessingawatershedforbusinessstrategies Prediction2:TikTokthenextkingofsocialmediaadvertising NLPisstructuringtheunstructuredhumanmind;therearenowtwocontenttypes:human-createdpre-2020andmachine- created"synthetic"thereafter Aprofoundtimeforcompanies,thosequicktoadoptwillgaina vitalcompetitiveedgeandwelookforstill-highinvestmentinamarketenjoyingac30%CAGR(1) Oneofthemostusedappsworldwide,withonebillionusersandgrowing–c20%ofinternetusers–TikTokischangingthe landscapeforbrandsandcreators Despiteitsrecentadrevenueforecastcutto$10bn($12bn)for 2022,TikTokremainspoisedtotakesignificantmarketsharefromincumbentslikeFacebookandYouTube,butUSregulationlooms Prediction3:Interactivityandchannelselectionareadstreamgame-changers Prediction4:Energy-savingappsandnext-genbatteriespoweringthetechrace Advertisersmustswiftlyadapttoad-blockers,"ad-blindness",anddecreasedconsumerattentionspans CTVblendseverythingformarketers:brandbuilding,targeted customeracquisitionandsales,allwithclearfeedbackforbetterROI–expectincreasedM&AforCTV-relatedservices, data/analyticsandtechproviders Theongoingenergycrisiswillgalvaniseconsumerdemandfor homeenergy-savingsystems,withmarketCAGRestimatesashighasc19%(2) Weexpectelectricvehicledemandtopropelsolid-statebatteriestoanewbenchmarkforqualityenergystorage,eventually replacinglithium-ionbatteries Prediction5:Tippingpointofcybersecurityandbrokencirclesoftrust Prediction6:TalentManagementbuildingthefutureoftheworkplace Weviewcybersecurityspendingasaseculargrowthareaandin2023lookformoreconsolidationwithlargeprovidersprovidingfullend-to-endsolutions Expectsmallerproviderstoexpandofferingsorganicallytomeet increasingdemand,buttheirprofitabilityiskeytowatchasmanyrelyonhighsalesforceexpenses Withremote/hybridwork,TheGreatReshuffle,andinflationaryforces,employeeengagementiscritical Theneedformoderntoolstostreamlinetalentattraction,training,engagement,andretentionwillgrow,andweforeseemoremarketconsolidationanddevel