2022年国际酒水品牌报告

drinksint.comJanuary2022DRINKSINTERNATIONAL03 I F2021WASN’TTHEYEARwehopedfor,itwasanimprovementon2020formostmarkets.Withtherolloutofthevaccineglobally,wesawthelockdownofbarsasalast,ratherthanfirst,resort,andotherrestrictions–curfews,alcoholrestrictionsanddistancing–becamelessandless defininginterventionsastheyeargrewold.Notuninterruptedtradingbyanymeans,butbarsweretradinginmostmarketsin2021,mostofthetime. Thequestionthisreportseekstoanswer,ishowbars’–andbycorollaryconsumers’–buyingdecisionsevolvedoverthelastyear,andtowhatextentthepandemicimpactedbuyingbehaviour? Overtheyear,wehaveseendifferenttheoriesproffered.Wouldthepublicre-enterbarslookingtobecomfortedbythebigbrandstheyknowandlove,ordidanexperimentalmoodemergefromthelonelynightsinlockdown,withmorenimble,lessconventionalbrandsclawingshare?Well,ifourreportisanythingtogoby,therehasbeennorevolution;thebrandsthatpassthroughthesepagesare,byandlarge,thesameasbeforethepandemic.There’sbeenanevolution,butit’shardtoputthisdowntomuchmorethannaturalyear-on-yeardeviation. Inthischannel,it’saboutbigbrands(mostlysuper-premiuminpositioning)withqualityliquid–twoqualitiesthatdescribenearlyallofthosefeaturedinourleagues.Diageo,BacardiandPernodRicardstilldominatethehousepoursinoursampleoftheworld’sbestbars(moreonourmethodologyonp4),andprettymuchinthatorder.Ofthetopsixcategoriesinthehigh-endbars(seethecategorylistonp58),Diageotakesfirstingin,Americanwhiskey,tequilaandscotch,whileBacardiwinsrumandvodka.Meanwhile,inthesmallercategoriesinthebarchannel,PernodRicardtakesitsshareofthewinner’smedals,alongwithsomeofthesmallandmedium-sizedplayers. eontheir rwhatsells Ifourcategorylistsareaboutthebestsellingandtrendingbrands,wekickoffthisreportwithourBartenders’Choicelist(p7),whereoursurveyrespondentsvoteontheirfavouritebrands,regardlessofcategoriesorwhatsells ndsthat stselling 1)isthe anew point–in heyears,there bestintheirbar.Wethendelveintothebrandsthataremostsuitableforsomeoftheworld’sbestsellingclassiccocktails(p49),thelistofwhich(p51)isthemost-readarticlewewrite.Spoiler:thereisanewnumberonecocktailthisyear.It’sacaseinpoint–in -moving ld alltheleaguesoftheBrandsReportoverteyears,therehasbeenaconsistencyandasenseofslow-movingprogress–notevenaglobalpandemiccould changethat.HamishSmithEditor,BrandsReport 04HOWWEDIDIT 07BARTENDERS’CHOICE 09RUM 1OGIN 13AMERICANWHISKEY 16SCOTCH 18IRISHWHISKEY21WORLDWHISKIES 22VODKA 24COGNAC 27BRANDY 28PISCO 3OTEQUILA 31CACHAÇA 33MEZCAL 35COCKTAILBITTERS 36LIQUEURS 38VERMOUTH 4OSHERRY 42BEER 44CHAMPAGNE 45NON-ALCOHOLICSPIRITS 46MIXERS 49BRANDSINCOCKTAILS 51THEBESTSELLINGCLASSIC COCKTAILS 58SPIRITS BARSEDITOR HamishSmith +44(0)1293590045 hamish.smith@drinksint.com NEWS&WEBEDITOR ShayWaterworth +44(0)1293590046 shay.waterworth@drinksint.com REPORTER OliDodd oli.dodd@agilemedia.co.uk ARTDIRECTOR ChristineFreeman christine.freeman@agilemedia.co.uk ARTEDITOR JamesDown james.down@agilemedia.co.uk PRODUCTIONEDITOR JaqBayles +44(0)1293590048 jaq.bayles@drinksint.com COMMERCIALDIRECTOR RobCullen +44(0)1293590043 rob.cullen@drinksint.com SENIORACCOUNTMANAGER CarmenPoelFrancesch +44(0)1293590042 carmen.poel@drinksint.com PUBLISHER JustinSmith +44(0)1293590041 justin.smith@drinksint.com ACCOUNTS AnnetteO’Connell +44(0)1293590051 annette.oconnell@agilemedia.co.uk MANAGINGDIRECTOR RussellDodd +44(0)1293590052 russell.dodd@drinksint.com COVERIMAGE:ISTOCK.COM/SUBMAN DRINKSINTERNATIONAL JubileeHouse,56-58ChurchWalk,BurgessHill,WestSussex RH159ANUnitedKingdomTEL:+44(0)1293590040 FAX:+44(0)1293474010 WWW.drinksint.com DIDIT HOWWe HAMISHSMITHDELIVERSTHEBACKGROUNDTOTHEVOTINGINTHEANNUALBRANDSREPORT NORTHAMERICA ■CANADA ■PANAMA ■PUERTORICO ■US 12% T HEBRANDSREPORT,nowinits13thyear,delvesintothe buyingbehaviourattheeliteendofthebarbusinessthroughapolloftheworld’sbestbars(moreonhowwedefinethislater).Theobjectisnottogainawideinsightintothousandsofbarsbutthosethatoperateatthemostinfluentialendofthepyramid,sowelimitparticipationtoagroupof100bars,whichcompletedetailedquestionnairesontheirspiritsbuyinghabits. Thisinvitation-onlysampleismadeupofvenuesthathaveappearedinrecenteditionsofTheWord’s50BestBars(1-100),TalesoftheCocktail’sSpiritedAwards,Top500Bars,plusregionalawardssuchasAsia’s50BestBarsandGermany’sMixologyAwards;andcountrywideawards:theClassBarAwards,AustralianBartenderAwardsandtheTimeOutAwardsfromvariousmarketsaroundtheworld.Asfewerawardshavetakenplaceinthe past12months,5%ofthoseinvitedtotakepartwere‘Editor’spicks’–barsofhighregardinareaswhichhaveseenlesstravelduetopandemicrestrictions. Asourpoolofbarsrotateseachyear,ittrackstothesuccessstoriesoftheindustry.Ofcourse,abalancehastobefoundbetweennarrowingin onthepartsoftheworldwherethemostelitebarsexistandachievingaglobalgeographical spread.Thisyear,the100barstakingpartinthesurveyweredrawnfrom36countries.Asyou’dexpect,marketswithahighconcentrationoftop-endbarsarerepresentedaccordingly.Europe,withstrongbarscenesacrossmanydevelopeddrinksmarkets,madeup40% ofthesample.SixteencountriesinEuropecontributedbars,ledbyFrance,Italy,th