2022 Top 100 Health Food Brands on Social Media

2022 Top100HealthFoodBrands onSocialMedia TopHealthFoodBrandsonSocial WestudiedtophealthfoodbrandsfromacrossthecountrytocreatetheultimateguidetosuccessfulhealthfoodmarketingstrategiesonInstagram,Facebook,Twitter,andnewthisyear:TikTok. Readonforthefullrankingsandeverythingthatmadetopbrandstickforthe#inspoyouneedtojumpstartyourbrand’ssocialthisyear. Readthefullreportonline» WhatDidWeAnalyze? 100 DATASETINCLUDES HANDLES IN2022BETWEENTHEMONTHSOF JAN FEB MAR APR MAY JUN JUL AUG SEP COMPRISING 81K18M POSTSENGAGEMENTS Top10BeautyBrandsonSocialMediain2022 #10 TheTop10 Announcingthetastiestandmostengaginghealthfoodbrandsbrandsonsocialthisyear.Fromdynamicnewreleasestomouthwateringgiveawaysandbeyond,we’lldigintothetoptrendseveryhealthfoodbrandcanusetoincreaseengagementonInstagram,TikTok,Facebook,andTwitter. #1 #2 #3 #4 #5 #6 #7 #8 #9 1#1#6#6#12 #Jeni’sSplendidIceCreams Jeni’sSplendidIceCreamswonthehealthfoodgoldagainthisyearthankstoafreshandunmistakablevoiceonsocial.TheMidwest-basedicecreambrandscoredfirstonInstagramandinthetop15everywhereelsewithpostsfeaturinginnovativeflavorsandafewnotablecelebcollabs(weseeyou,DollyParton). Thebrandsawsomeofitshighestengagementratesoftheyearwhentakingastandinonsocialfortherightsofitsemployeesandcustomers,remindingotherhealthfoodbrandsthatnoteverysocialposthastobePCandpalatableforall. #OLIPOP 2#4#12#14#2 PrebioticsodabrandOLIPOPhasswepttheshelvesandthesocialsinthelastfewyearswithitsbetter-for-yousodasinnostalgicflavors.ThebrandgrabbedtheoverallsilverthankstoespeciallystrongfinishesonInstagramandTwitter. FollowersdrankupgiveawaysandnewflavorreleasesonInstagramandflockedtoTwitterforsassierversionsofthesame. OnTikTok,OLIPOPbranchedoutfromproduct-basedpoststosillyvideosusingtrendingsoundsandalittleself-deprecation,whichfollowersloved. 3#8#3#18#7 #Spindrift FancyseltzercompanySpindriftperformedwellacrossallfourchannelsthisyearandpulledoffathird-placeoverallwinthankstoeye-catchingnewflavorsandthebrand’sfan-favorite#DrifterAppreciationWeekcampaign. Newflavorslikespikedspicedappleciderandbloodorangetangerine,followerslovednewflavorandproductannouncementsonInstagram,Facebook,andTwitter.Ahashtaggedweekofgiveawaystothankfansfortheirengagementalsowonbigonsocial. SpindriftwentviralonTikTokbyhandingthepostingovertoitsyoungestandmostcreativeemployees. 4#10#1#7#20 #KodiakCakes BreakfastbrandKodiakCakesscoredhighacrossallfourchannels,leadingtoa4thplacefinishoverall. ThebrandwasespeciallysuccessfulonTikTokandsnaggedtheelusivegoldthere.KodiakCakes’TikToksecret?ZacEfronandtrendingsounds,whichearnedthebrandmillionsofviewsandtopengagementrates. PostsfeaturingEfronwerealsotopperformersonotherchannels,remindingotherhealthfoodbrandsthatteamingupwiththerightinfluencercanservehugesocialdividends. 5#11#19#4#8 #SieteFamilyFoods SieteFamilyFoodsmadeasplashonsocialwithbelovedgrain-freetortillachipsandcontinuestoexcitefollowerswithnewproductreleaseslikerefriedbeansandgrain-freecookies.Thebrandearnedfifthplaceoverallthankstotop-10finishesonFacebookandTwitteraswellasstrongstandingsonInstagramandTikTok. ExpandingitsproductlinebeyondchipscaughtthemostattentiononFacebookandTwitter,whilepartnershipswithWalmartandTexasburritocompanyFreebirdswonbigonTikTokandInstagram. 6#2#34#3#4 #BeyondMeat BeyondMeattoppedthechartsonsocialthisyearbyhypingupthereleaseofeverytypeoffakemeatimaginabletothedelightofplant-lovingfanseverywhere.Fromfakefriedchickentocopycatcarneasada,fanslovedpostsaboutproductofferingsandhelpedcatapultthebrandto6thoverallandtop10rankingsonInstagram,Facebook,andTwitter. BeyondMeatscoredloweronTikTokbutstillearnedmillionsofviewsthankstoshortrecipevideosandkeyinfluencerpartnershipslikeKimKardashian. 7#9#48#13#15 #ImpossibleFoods ImpossibleFoodswashotontheheelsofplant-basedmeatcompetitorBeyondMeatonsocialthisyear,finishingjustonerankbehindfora7thplacefinishoverall.ImpossiblewasstrongonInstagram,Facebook,andTwitterbutlaggedabitonTikTok. FanswerequicktoengageonpostsfeaturingmegabrandpartnershipslikeBurgerKingandCrackerBarrelacrossallchannels.Recipe-focusedTikTokvideosearnedlessengagementthanplayfulvideosfromcompetitors. 8#16#59#2#6 #RealGoodFoods FrozenfoodpurveyorRealGoodFoodsearnedeighthplaceoverallandfinishedinthetop10onFacebookandTwitterthankstooodlesofengaginggiveawaysandmouthwateringphotosthatgotfanstalking. Thebrandfinishedclosertothemiddleofthe packonTikTokwithvideosthatwereheavyonhashtagsbutlightonplayful,trendycontent. ContestswerekingonFacebook,Instagram,andTwitter,especiallywhenpairedwithbig-namebrandpartnershipslikeWalmartandTarget.RealGoodbalancedtonsofproductreleaseswithplayfulcontentthatentertainedandengagedfollowers. #VanLeeuwen 9#4#44#12#35 VanLeeuwenisknownonandoffsocialforeye-catchingflavorslikeGreyPouponandpizzathatseeminglydon’tbelonginanicecreamcarton.Weirdflavorsandfunpostsrocketedthebrandtoninthplaceoverall,includingafourthplaceInstagramfinish. GiveawaysledthewayforVanLeeuwenonInstagram,especiallyoneswithbrandpartnerslikeElfCosmeticsandTap