The Global Entertainment & Media Outlook 2021-2025 report by PwC highlights the power shifts in the E&M industry. The report provides comprehensive forecasts of consumer and advertising spending for 14 segments across 53 territories. The authors use a two-step approach to generate new perspectives and insights, combining raw data with their collective expertise. The report focuses on the enduring and strengthening role of E&M experiences in consumers' lives. The twin forces of economic disruption and powerful shifts in consumer behavior challenge underlying assumptions and frame the report's insight. The report is a highlight of the PwC industry team's year and helps companies across the industry to develop action and strategy.
