2022 Higher Education Social Media Engagement Report

2022HigherEducationSocialMediaEngagementReport FullHigherEducationSocialMediaRankings 2022HigherEducationSocialMediaEngagementReport � Everythingyourschoolneedstorockonsocial We’vegotthefullrankingsforeveryD1collegeanduniversityonInstagram,Facebook,Twitter,andnewthisyear,TikTok,soyoucanseeexactlyhowyourschoolmeasuresup. Readonforthefullrankingsandaspotlightonwhatmadethetop10schoolsshineonsocial. RankingsandMethodology ENGAGEMENTRATE ENGAGEMENTTOTAL Wesurveyed358D1collegesanduniversitiesbetweenJune1,2021andMay31,2022onInstagram,Facebook,Twitter,andTikTok.Usingthisdataandaweightedformula,wegeneratedanoverallengagementrankingforeach schoolthatblendstotalengagementand engagementrates. SCORE/RANK Thetop-rankedcollegesanduniversitiesonsocialmediahavehighengagementrateswithaverageorbetteraudiencesizeandpostingvolumes. Readthefullreportonline» JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY WhatDidWeAnalyze? DATASETINCLUDES 358 D1COLLEGESANDUNIVERSITIES INBETWEENTHEMONTHSOF 20212022 COMPRISING 641K204M POSTSENGAGEMENTS Top10 CollegesandUniversities HIGHEREDUCATIONSOCIALMEDIAENGAGEMENTREPORT|JUNE1,2021TOMAY31,2022 1#3#1#8#41 #UniversityofIowa Hawk-eyed(seewhatwedidthere?)readersofthisreportwillnotethattheUniversityofIowahasgrabbedtheoverallgoldforthefourthyearrunningthankstotrulystellarengagementacrosstheboard.Toptenfinishesonthreeoutoffourchannelshelpstoo. UniversityofIowaseesalotofengagementwithsports-relatedposts–especiallywhentheycanshareabigwinwiththeirfans. Heartfeltpostsfeaturingtheschool’ssignatureHawkeyeWaveorcommunitymembershelpingeachotheroutwerealsotopperformers. HIGHEREDUCATIONSOCIALMEDIAENGAGEMENTREPORT|JUNE1,2021TOMAY31,2022 2#1#4#9#44 #JamesMadisonUniversity JamesMadisonUniversityclinchedtheoverallsilverandtheInstagramgoldthisyear,provingonceagainthattheDukesareaforcetobereckonedwithonsocial. Welovedseeingwomen’ssportshelptheVirginiauniversitystandoutonsocialthisyearalongsidetonsofcampusglamourshots.LeaningintoTikTokhelpedJMUshowofftraditionsandslicesoflifeliketheinfamouscampustrain,whichfansandfollowersateup. HIGHEREDUCATIONSOCIALMEDIAENGAGEMENTREPORT|JUNE1,2021TOMAY31,2022 3#20#22#12#24 #UtahStateUniversity UtahStateUniversity’ssmallbutmightyfollowinghelpsthemstayatthetopofthesocialpackyearoveryear.HowdotheAggiesmanagetopscoreswithasmaller-than-averagefollowercount? Killerengagementrates,meaninga significantpercentageoftheirfansareinteractingwiththeirposts. Gorgeoussnow-coveredshotsofcampuslandmarksandahealthydoseofhumorhadfansracingtosmashthelike,comment,andsharebuttonsonallfourchannels. HIGHEREDUCATIONSOCIALMEDIAENGAGEMENTREPORT|JUNE1,2021TOMAY31,2022 4#5#2#58#17 #GeorgiaTech GeorgiaTechwasallaboutshowingoffstudentsandalumnithisyearonsocial,whichledtheuniversitytoafourthplacefinishoverallandtop10finishesonInstagramandFacebook.Fromone-of-a-kindcampusshotsbycurrentstudentstobraggingaboutrecentgrads,GeorgiaTechwasallaboutthestudentexperienceonsocial,anditpaidoff. TheuniversityleanedintohumormoreonTwitterandTikTok,whichearnedengagementsbymakingfunofrivalschoolsandpokingfunattheadmissionsteam. HIGHEREDUCATIONSOCIALMEDIAENGAGEMENTREPORT|JUNE1,2021TOMAY31,2022 5#48#21#6#37 #OhioUniversity AerialshotsandclassicviewsofOhioUniversity’siconicAthenscampusandsurroundingsbroughtabouttonsofnostalgia-themedengagements,andhelpedtheschoolgrabsixthplaceoverallthisyear.FansandfollowersateupthechancetoreminisceaboutgoodtimesspentintheclassiccollegetownandtowishcurrentstudentsluckwiththeirownOhioUniversitycareer. TheuniversityshookituponTikTokbyhandingtheaccountovertocurrentstudents,whobroughtafreshandfunnyperspectivetotheuniversity’ssocial. HIGHEREDUCATIONSOCIALMEDIAENGAGEMENTREPORT|JUNE1,2021TOMAY31,2022 6#65#19#14#22 #UniversityofSouthCarolina CommencementwasahugehitforUniversityofSouthCarolinaonsocialthisyear,toppingthechartsacrossFacebook,Instagram,andTwitter.Fanswereespeciallydelightedtocheerongraduatingstudentmascots,whoworethetraditionalGamecockfeettowalktotheirdiploma. WhennotleaningfullforceintograduatingGamecocks,USCtooktoTikToktoprovidetipsandbehind-the-sceneslooksatlifeoncampustocurrentstudents. HIGHEREDUCATIONSOCIALMEDIAENGAGEMENTREPORT|JUNE1,2021TOMAY31,2022 7#9#59#38#15 #UniversityofGeorgia ManyD1schoolsfindwhat’sworkingwellononechannelandthentrytoreplicatethatsuccesswithsimilarmediaorstrategiesonothers,butUniversityofGeorgiaisallabouttailoringcontentforeachchannel,andit’spayingoff.UGAfocusedmoreonstudentstoriesandcompellingphotographyonFacebookandInstagram,whileitwasallaboutsportswinsandcampusprideonTwitterandTikTok. Gorgeouscarouselswithstunningclose-upshelpedUGAclinch9thonInstagramand7thoverall. HIGHEREDUCATIONSOCIALMEDIAENGAGEMENTREPORT|JUNE1,2021TOMAY31,2022 8#63#45#16#3 #BaylorUniversity IfyouknowanythingaboutBaylorUniversity,it’sthattheydominateonthefield,court,andwhereverelsesportsareplayed.Baylorleanedintothesewinsinabigwayonsocialthisyear,andfanslovedhavingachancetocelebratebigwinseveniftheycouldn’tbeoncampus. TheuniversityalsoexcelledonTikTok,beatingoutmany