The report "RivalNETBASEIQQUIDTop 100 BeautyBrandson Social Media2022" analyzed the top beauty brands on social media in 2021, including hair, makeup, skincare, and nail brands from Allure Magazine's Best of Beauty Award list. The study included 100 handles from January to December 2021, comprising 131k posts and 667M engagements. The top 10 beauty brands on social media in 2021 were ColorPop, Essie, O.P.I, The 1nKeY LIST, ProTeffiona, Beauty, Etude, tarte Cosmetics, Neutrogena, and Cosmetics. The report highlights the importance of collaborations, giveaways, and posting frequency in increasing engagement on social media platforms such as Instagram, TikTok, Facebook, and Twitter.
