The Future Shopper Report 2021 highlights the changing landscape of commerce and how businesses need to adapt to win in the online world. The report covers four key headlines, including the growth of social commerce, the impact of COVID-19, differences across sectors, and the future of commerce. The report also discusses the customer journey, including expanding the digital rush, the role of smart assistants and voice commerce, and the influence of subscriptions and automated purchasing on consumer purchasing decisions. The report concludes by making the case for D2C and how Wunderman Thompson can help businesses adapt to these changes.
