The Morning Consult's Fastest Growing Brands 2021 report shows that during times of high stress and anxiety, consumers tend to turn to more established brands or products they already use, resulting in muted growth among new brands. This year's list reflects this sentiment, with no brand seeing a double-digit jump in purchasing consideration among the general public during 2021. The average growth of all 1,159 brands included in this year's analysis was 0.33 percentage points, indicating that the brands that did make it to the list have truly captivated consumers. Notably, 2021 was a banner year for cryptocurrency, fintechs, and digital payments, while new streaming platforms saw growth amid a crowded market and TikTok received new attention from older audiences. Five of the 20 Fastest Growing Brands were Coinbase, Afterpay, Wendy's, Chipotle Mexican Grill, and Skittles and Ruffles, which saw growth among the youngest and pickiest generation. Vaccine brands also received a boost, with Moderna and Pfizer growing by 7.3 and 3.1 percentage points, respectively.
