The Q4 2021 Digital Commerce sector update by GP Bullhound highlights the booming e-commerce and on-demand delivery, which is driving brands to enhance their packaging to provide superior unboxing experiences. The emergence of emerging brands, such as creators and third-party platform sellers, requires flexible packaging solutions as they scale. The report also notes that the boom in e-commerce has led to smaller brands requiring eye-catching custom packaging to differentiate their products and capitalize on customers' unboxing experiences. The disintermediation of e-commerce and the emergence of a wide range of private label online sellers are fueling the need for packaging solutions. The report predicts that this trend will continue in 2022, with over 400 SPACs actively looking for a target company.
