The State of Technology Adoption in the Wine Industry 2022 Edition provides an overview of the current state of technology adoption in the wine industry. The report highlights that while there has been slow progress in technology adoption in the industry, there is still a lot of work to be done. Despite the challenges, the report found that there is a positive outlook among wine owners and executives. The report also notes that the lasting effects of the global pandemic have caused a supply chain crisis, which continues to put pressure on smaller producers. The report suggests that quick thinking and informed decision making can often be the difference between a failing business and a successful one. The report also highlights that competition with other alcohol markets like spirits and beer, not to mention newer segments like ready-to-drink cocktails and low- and no-alcohol beverages, have made it difficult for wine businesses to stay afloat.
