The Brand Finance BrandBeta report for 2021 ranks the most popular brands in the US. The report measures brand reputation and its impact on business results. The top 26 most popular brands include Amazon, Google, Kraft, Pepsi, and Microsoft. The report also highlights the fastest-growing brands, such as Tesla, Nordstrom, and Valero. The food and beverage sector is the best represented in the top 26 brands. The report emphasizes that brands and their reputation are crucial to business results, but they are not the only factor. Purpose is pointless if you're not selling what you produce. The report provides valuable insights into the most popular and fastest-growing brands in the US, as well as the sectors that are best represented in the top 26 brands.