The Evergi Summary Report, powered by Brightfield Group, provides a comprehensive view of emerging wellness attitudes and trends. The report integrates consumer surveys, social listening, and expert analysis to provide insights on consumer demographics, attitudes and behaviors, brand affinities, and more. The report is based on quarterly online surveys of 5,000 US consumers aged 21+ and social listening data from Twitter and Instagram. The data is tagged by product type, medical conditions, ingredients, need states, and associated keywords. The report also includes a social listening dashboard that identifies the products, brands, and topics consumers are talking about. The report provides a scorecard for each product, assessing its penetration drop and mapping the "fall-off" point for both consumer segments and income levels. Overall, the report provides valuable insights for businesses looking to stay ahead of emerging wellness trends.
