The GSMA is a global organization that aims to unlock the full power of connectivity for people, industry, and society. It unifies the mobile ecosystem and provides data, analysis, and forecasts on mobile operator performance and industry trends. The organization covers every operator group, network, and MVNO in every country worldwide, and its data is the most accurate and complete set of industry metrics available. The GSMA delivers for its members across three broad pillars: Connectivity for Good, Industry Services and Solutions, and Outreach. The organization's data is relied on by leading operators, vendors, regulators, financial institutions, and third-party players to support strategic decision-making and long-term investment planning. The GSMA produces regular thought-leading research reports across a range of industry topics and is frequently cited by the media and the industry itself.