The skincare industry has shown its ability to adapt to the changes brought about by the COVID-19 pandemic, with consumers prioritizing self-care, wellness, sustainability, and personalization. As we enter 2022, the top five trends to consider are:
- Consumers are demanding brands to minimize their carbon footprint, with 75% of Millennials willing to pay more for environmentally sustainable products.
- Companies are shifting towards sustainable packaging choices in response to this trend.
- There is a growing emphasis on at-home care and personalization in skincare routines.
- Consumers are becoming more environmentally conscious and hold businesses accountable for their carbon footprint.
- The industry is evolving to meet the changing wants and needs of consumers, with a focus on formulation and packaging.
