The report presents the top 10 global consumer trends for 2022, highlighting the shift towards digital and home-centric lifestyles, the growing importance of passion and purpose-driven action, and the emergence of the "socialisation paradox." Consumers are increasingly using technology to improve their daily lives, with a growing preference for online communication and mobile payments. They are also prioritizing experiences over material possessions and placing a greater emphasis on making a positive impact on the world through their choices and actions. Additionally, the report notes a growing awareness of the importance of setting boundaries between work and personal life. Overall, these trends suggest that consumers are becoming more conscious and intentional in their spending and lifestyle choices.
