Meta探索式电商2022年大促政策合规检查手册

大促政策合规检查手册 01020304 BMID检查账户是否花销上限为0检查是否有账户被误封并及时提交Ad account ID给客户经理/客服渠道进行申诉若需要使用新账户，在大促前1-2 个月联系代理完成新账户申请账户限额为0：提交以下信息与直客团队/客服渠道申诉：1. Ad account ID2. BM ID 3. 公司统一社会信用代码查询信用代号：点击详情账户无法花销：与代理进行沟通并作相关调整恢复账户花销能力同时可提交相关adID给客户经理验证违规情况及时排查现有广告常违规的政策找到违规点客观的广告陈述，注意广告文案、素材及落地页保持真实不做夸大1. 在广告文案中不使用符号来替代数字2. 广告文案中的折扣以及落地页的折扣保持一致，避免出现疯狂低价3.若产品实际上不存在倒计时内才有的折扣，不采用倒计时避免违规4. 保持素材图片还原真实物件。若靠夸大的虚假图片销售，一方面将触犯广告违规，可涉及账户/主页被封，一方面消费者收到货品后会因货品质量问题给到差评降低您的粉丝主页分数5.不使用前后对比效果广告素材1. 批量删除敏感词、敏感素材并不再使用2.对无法排除敏感词的产品及时下架不再销售3. 对可能违规却不确信的素材可以及时提交广告ID 给客户经理进行预审4. 对在FB违禁推广的产品及时下架不再销售。特别留意疫情期间的违禁推广产品列表在Facebookprofile上发布日常状态对于容易侵权的产品及时做整改1. 检查广告素材避免使用容易侵权的素材2. 对于可能涉及侵权问题的产品及时下架。侵权问题可导致账户/主页被封设置合理的配送速度及时对受惩罚/被封的粉丝主页进行申诉。*切忌：不对主页进行申诉，直接开新的同网站主页属于违规行为。通过面板相关提示选择申诉方向及材料进行申诉：1.如大部分客诉来源于商品质量并对商品/合作伙伴做了调整，选择申诉原因“对商品、服务或网站的更改” 2. 若客诉来自疫情影响原因,选择申诉原因“业务受到临时冲击”申诉成功的主页在大促期间提高投放量通过面板相关的建议提升整体的消费者体验及时通过面板了解超过50%的负面客户体验来自哪方面。从四大方面着手：网站用户体验，产品质量及管理预期，物流，客服质量（包括及时回复粉丝主页留言）。请查看下页清单改善售后体验*点击“电商行业政策免费下载”，下载2020年用户体验提升白皮书获得详细改善内容：点击详情重点提示：1. 大促前确保最新库存及时更新在网站产品详情页，对无库存的商品及时下架。2.在网站清晰标注下单后的物流所需时长，以及任何节假日带来的物流延迟，以给客户正确的物流期待3. 在允许的情况下，增加大促期间客服团队的轮班并提前准备好沟通模板查看以下广告主常违规政策以确保不涉及违规# 禁止的商业行为#争议性内容#成人内容点击详情 billing thresholdBMadminBM ID”BMＷhatsappFacebookInstagramFacebook/Instagram 投诉侵权行为(Facebook/Instagram 要分开举报侵权) ❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑Messenger ❑❑❑❑❑❑ Are the discounts still ongoing?Thank you for your interest in [company.com]. The discounts shown on the main page and the product page are all up to date and accurate. Are there anything in particular thatyou are looking for? We’d be happy to make a recommendation for you.Your size runs small or big? I don’t know how to choose a size.Thank you for your interest in [company.com]. We would be more than happy to assist you in choosing the right size. On our website, each item is accompanied by a size chart which indicates the measurement of the item itself (not body measurements). Measure your bust, waist, hip to see which size fits best. Alternatively, if you let us know which item you are considering, your body measurements and what US size you normally wear, we could make a recommendation for you.Bad quality/Size not fit, request of returnWe are sorry to hear you weren't satisfied with your purchase. We stand by our satisfaction guarantee and could help you arrange for a return and refund. Please email us at xxx@xxx.com with your order number to request a return. We will look intoit and assist you with it as soon as possible.What are the best deals available?Thank you for your interest in [company.com]. We’d be delighted to offer some recommendations for your shopping. Please see our Top 3 best deals below andWe’d like to remind you that the discounts shown on each product page are all ongoing discounts but ending soon in xx hours:Top 1 best deal:xx% off, [product name 1] , [1-2 product benefit], [product link]Top 2 best deal:xx% off, [product name 1] , [1-2 product benefit], [product link]Top 3 best deal:xx% off, [product name 1] , [1-2 product benefit], [product link]Is your website safe to order?Our website is legitimate and safe to order. We have been in business since xxxxserving many satisfied customers. To address this concern, you can also check out our customer feedback on the third-party consumer review platform Trust Pilot as well. Furthermore, your purchase will be backed by our xx-day warranty. If any of the items are defective, you can return your order to our warehouse in xx for a full refund.I have not received my order after XXX days despite the website saying the shipping time is XXX days.Thank you for shopping at [company.com]. We are sorry to hear you still have not yet received your order. Can you let us know your order number so we can provide more accurate information for you? In general, each order takes about XX-XX business days for processing prior to shipping, as indicated on each of our product page and Shipping Information page. The shipping time frame of XX-XX days is the actual shipping time after the order is processed. If you let us know your order number, we can look intoit for you, thank you so much for your patience.