The 2022 Instagram Trend Report highlights the next-gen trends defined by Gen-Z that will shape culture in the next year. Instagram is where teens, creators, tastemakers, and niche communities are key to creating new trends. The report covers fashion, beauty, and creator categories, with a focus on maximalist fashion, alt-fashion, and natural beauty. Gen-Zers are using fashion as a vehicle for joy, optimism, and self-expression, and expect to see maximalist fashion reach its peak in 2022. About one-third of young people are interested in learning more about and buying "clean" makeup and skincare, including plant-based skincare and vegan makeup.
