2021年全球品牌500强

Brand Finance is a leading brand valuation consultancy that bridges the gap between marketing and finance. They have been ranking the world's biggest brands since 1996 and have conducted tests on 5,000 of the world's largest brands every year. They provide unique expertise in marketing, market research, brand strategy, visual identity, tax, and accounting. They are regulated by the Institute of Chartered Accountants in England and Wales and are the first brand valuation consultancy to join the International Valuation Standards Committee. Their reports provide a complete breakdown of the assumptions, data sources, and calculations used to reach your brand value, as well as expert advice on how to increase brand value to drive business performance and a cost-effective way to better understand your position in the competitive landscape. They have developed international recognized brand assessment standards - ISO 10668 and brand assessment - ISO 20671, and their methods have been independently audited by the Austrian Standards and received formal approval from the Marketing Accountability Standards Board. They offer a range of services including brand valuation, brand strength tracking, benchmarking, education, media, and more. They have a global network of contacts and offer a range of publications, reports, and consumer research. They also offer a brand directory which is the world's largest current and historical brand value database, allowing easy access to all Brand Finance rankings, reports, whitepapers, and consumer research since 2007. They also offer training and education programs for market practitioners and experts. They also have a public relations agency called Brand Dialogue that specializes in creating communication strategies to drive brand value and VI360, a brand identity management consultancy that provides brand compliance, brand transformation, and brand identity services.