新股快讯：UJU HOLDING LIMITED

UJU HOLDING LIMITED (1948.HK) is a leading online marketing solutions provider in China, specializing in short video marketing. The company offers customized marketing solutions to help advertisers reach, convert, and retain final consumers on major media platforms, generating revenue. It also provides advertising distribution services, acquiring user traffic from advertisers and distributing ads on advertisers' designated online media platforms. According to iResearch, UJU was the largest online marketing service provider in China in 2020, with a market share of 16.0%, based on the total billings generated by major e-commerce platform advertisers on short video platforms. The company's revenue and gross profit margin have been decreasing, from 9.2% in 2018 to 5.1% in 2020, mainly due to the increase in traffic acquisition costs from top online media platforms. The company's major revenue comes from five major advertisers, but it has not signed long-term contracts with its largest customer, and its business, operating results, and financial condition may be significantly affected if it cannot find new advertising customers with similar revenue. The net proceeds from the offering are estimated to be HK$8.836 billion after deducting the estimated expenses of the offering. The proceeds will be used to enhance existing partnerships and expand the business, make strategic investments and acquisitions, improve content production capabilities, upgrade the quality engine platform, develop and upgrade SaaS technology, explore online short video e-commerce cooperation opportunities, and enhance operating cash flow and general corporate purposes. The company's main financial data shows that its revenue and gross profit have increased significantly in 2020 compared to 2019, with a growth rate of 84.3% and 36.0%, respectively. The operating profit and net profit attributable to shareholders have also increased significantly, with growth rates of 69.5% and 62.6%, respectively.