The LocalSearchIndustrySurvey2021 suggests that achieving local SEO success in 2021 may be slightly easier than in the past. Google My Business has improved in the last year, and the "Page Experience Update" will have a significant impact on SEO. Respondents also agree that reacting to algorithm updates is an important focus for their business. However, there are also some challenges, such as Google My Business having more bugs in the last year and voice search being an important focus for clients. The survey also shows that local marketing salaries vary greatly by country, with the US, UK, and Canada having the highest salaries. Local marketers are generally satisfied with their salaries, with the majority being either extremely or very satisfied. The annual revenue of local marketing agencies and freelancers also varies greatly, with the majority having revenue between $30,000 and $1 million. The average hours spent on local marketing/SEO each week is around 25 hours, and the number of employees in local marketers' businesses ranges from one to 50.
