This Oxford Economics report assesses the economic, societal, and cultural impacts of YouTube in the US. The study estimates that the YouTube creative ecosystem contributed approximately $16 billion and 345,000 FTE jobs to the US economy in 2019. The report uses survey results and economic modeling to estimate the contribution of YouTube to headline economic metrics such as GDP and employment. The report also includes case studies of successful YouTube creators and the impact of YouTube on businesses and supply chains. Overall, the report concludes that YouTube has a significant positive impact on the US economy and society.
