In summary, the report highlights the importance of telcos focusing on B2C services in the development of 5G. Despite the majority of telcos' revenues coming from the B2C mass market, they have struggled in B2B use-case areas. To avoid falling into the bit-pipe in LTE, telcos need to develop a head-start in developing the first real-to-virtual, virtual-to-real (R2V) platform for the market. The report also notes that the end of upside potential driven by the number of subscribers and ARPU is in sight for telcos, but not for service platform players. The major market for telcos is still the B2C mass market, and the report suggests that the development of 5G should focus on killer services, optimal form factors for devices, types of service platforms, and potential winners. The current killer service for LTE is 2D video streaming, but 3D video streaming is expected to be a killer service for 5G.
