The report, "Procurement Analytics 3.0" by Everest Group, highlights the shift in the global outsourcing industry from cost reduction to driving better business outcomes through the use of analytics. The report emphasizes that analytics has become an integral part of any services contract and has opened doors to new possibilities for business growth. The rise of analytics can be attributed to factors such as digitization and technological innovations. The report provides insights on how analytics can be used to draw insights based on past trends and predict future movement. Overall, the report emphasizes the importance of analytics in the next-generation outsourcing model.