Brand Finance has released its annual report on the most valuable and strongest alcoholic drinks brands. The report covers the top 50 beer, spirits, and champagne & wine brands, as well as an analysis of the alcohol industry as a whole. The report also includes insights on how brands can use purpose to impact their bottom line and a spotlight on the importance of intangibles in the spirits industry. The methodology used to value the brands is based on a combination of financial data and consumer perception.
