The annual report on the most valuable and strongest UAE brands, published by Brand Finance in March 2021, provides an analysis of the financial value and brand strength of 5,000 of the world's biggest brands across all sectors and countries. The report ranks brands based on their value and strength, and offers a unique combination of expertise in marketing, market research, brand strategy, visual identity, tax, and accounting. The report also includes a sector reputation analysis, brand spotlights, and a global soft power index.
