The report "Smart home of the future: Emerging trends and opportunities" by PwC discusses the development trends in the smart home industry and the principles for offering experiential design. The report highlights the demand side, industry side, and competition side of the smart home market, and provides insights on the residential demandside. The report also provides a case study of a security system tech-enabled security to boost confidence, an air and water system for personalized environment for optimized comfort, and a lighting system for creating comfort and enhancing sense of novelty for residents. The conclusion of the report states that the smart home industry has unprecedented opportunities brought by the growth of technology and the definition of "living space" goes beyond physical architecture.