2023年预测报告

INDUSTRYLEADERSFORECAST The2023 PredictionsReport Lookingaheadwithsomeof thebiggestnamesinwellness PREDICTIONSRE covID-19recovery.politicalinstability,soaringinflation-thebusinesslandscapeischangingatarapidpace. So,whatdoesthefuturehold? Weaskedleadersoftopwellness brandstosharetheirpredictionsfor2023andbeyond.Whiletheirperspectivesvaried,theyshareda commonthreadofoptimism.Evenin thefaceofcomplexitytheyagreethattheopportunitiesforgrowthandimpactareendless aN(O)(aN/() Contents Themetaversewillexpand Personalizationwillbeanexpectation Musicstrategieswillbecomekeyretentionstrategies Companyculturewillbemoreimportantthanever Consumerswillseekawhole-humanapproach.13 Wearableswillmakefitnessmoreinclusive PREDICTION01 Themetaverse willexpand METAVERS STAVR It'sthecontinuumoftheevolutionoftheinternet. It'sgoingtobethemeetingplaceforallrealitiesana it'sgoingtocreatequiteanintoxicatingenvironment.It'sgoingtogetreally EmmaBarry,ChiefCreativeSoul, good.Don'tjudgeitbefore GoodSoulHuntingyou'vetriedit. Streamingworkoutswereoncethey'regoingtopopinandnever seenasthewaveofthefuture.comeoutagain,buttelevisionwas Today,animmersivegamificationthesamewhenitwasintroduced," ofthefitnessindustryisunderway.Barryclaims.'lsitgoingaway? TheadoptionofaugmentedNo,becauseit'sthecontinuumof reality(AR)andvirtualreality(VR)theevolutionoftheinternet.It's willcontinuetogrowatarapidgoingtobethemeetingplace pace.Infact,researcherspredictforallrealitiesandit'sgoing growthofmorethanS125billiontocreatequiteanintoxicating globallyby2024.Asaresult,environment." leadingfitnessbronds,likeTRIB3willcontinuetojumponboard. Buthowwillitimpactin-person experiences?"Idon'tbelieveit's ChiefCreativeSoulofGoodSoulgoingtocannibalize,orifitdoes, HuntingEmmaBarryisexcitedit'sgoingtocannibalizeaspartof aboutthefutureofAR/VR."Rightthegreaterecosystem,"saysBarry. now,[thetechnology]isclunky.*lt'sgoingtogetreallygood.Don't It'salittlebitscary.Andwekeepjudgeitbeforeyou'vetriedit. hearinghoweveryone'sworried 2 PREDICTION Personalization willbean expectation L LL Wellnessbrandsshouldstart thinkofhowtheycan "Netflix-ize'or'TikTok-ize' theirconsumerjourneyandexperience,leveragingdataandAlalgorithmstoproactively suggesthowclientsshould interactwiththeirservice(orproduct)basedonauser'sstatedwellnessgoalsandtheirongoingbehavior.Thistype BryanMyers,Presidentand oftailoredandpersonalized CEo,[solidcore]experiencewillhelpclients achievetheirgoalsmorequicklyandconsistentlywhilealsodrivingretentionand revenueforthebusiness. In2023,personalizationwillbeInthewellnessindustry,a increasinglyimportant.Accordingpersonalizedapproachisperhaps toarecentMcKinseyarticle,overevenmoreimportant.Asecond 70%ofconsumersexpecttohaveMcKinseyarticleshowsconsumers personalizedinteractionswithareincreasinglywillingtogive brandstheyinvestinandovertheirpersonaldatatoreceive three-quartersgetfrustratedmorepersonalizedwellness whentheydon't.treatmentsandservices. ForwellnessbrandslikeHydrationRoomMyerssuggestsleveragingartificial apersonalapproachisnothingnew.intelligencetohelpcustomersachievetheir *Personalizationhasbeenthedrivingforcegoalsmoreeffectively."Wellnessbrands behindourbusinessstrctegysincedayshouldstarttothinkofhowtheycan'Netflix- one.Ourhealthandwellnessareinherentlyize'or'TikTok-ize'theirconsumerjourneyand individual.Whatisgoingtoworkforyoumightexperience,leveragingdataandAlalgorithms notalwaysbethecaseforanyoneelse.Withtoproactivelysuggesthowclientsshould personalizationandcustomization,youreceiveinteractwiththeirservice[orproduct)based amuchmoreengagedcustomer:onewhoonauser'sstatedwellnessgoalsandtheir visitsweekly,iseagertotrynewservices,andongoingbehavior,'heshares."Thistypeof becomesachampionofyourbrandonlinetailoredandpersonalizedexperiencewillhelp andin-person,"claimsFounderandCEODr.clientsachievetheirgoalsmorequicklyand BrettFlorie.*Ofcourse,thisallleadsbackconsistentlywhilealsodrivingretentionand tocustomerservice—makingsureyouhcverevenueforthebusiness." dedicatedemployeeswhocrewillingtoputinthetimetoeducateyourcustomers.Thatwillalwaysyieldareward." Withpersonalization,however,comesconcernsaboutprivacy.Althoughconsumerswantpersonalizedexperiences,theymay Intheyearsahead,[solidcore]willalsoobjecttotheirdatabeingcollected.With continuetoprioritizepersonalization.that,Ibelieveit'simportantthatusershave *Personalizationinordertohelpclientstransparentvisibilityintowhatdataisbeing achieveresultsismorethanabusinesscollectedwhen,andhowit'sbeingused.They N strategy—itisabusinessimperative.Withoutshouldhavetheopportunitytooptinoroutof it,clientsareapttomoveonuntiltheytheexperiencebasedontheirpersonallevelof findsomeonewillingtohelpthemlayoutcomfort,Myerssuggests. aroadmapmoreclearlyandpersonally.explainsPresidentandCEOBryanMyers. D ZATION Ourhealthandwellnessare nherentlyindividual.Whatis goingtoworkforyoumightnotalwaysbethecaseforanyoneelse.Withpersonalizationandcustomization,youreceiveamuchmoreengagedcustomer: onewhovisitsweekly,is Dr.BrettFlorie,Founderand eagertotrynewservices,and CEo