The Jungle Scout Consumer Trends Report for Q2 2022 provides insights into consumer spending habits and preferences in the US. The report tracks changes in consumer behavior over time and compares it to previous quarters. Key findings include:
- Social media content and internet advertising are influencing consumer purchases and opinions of brands and products.
- Nearly half of consumers read social media comments to learn what's being said about a brand.
- Three out of four consumers are impacted by inflation, and affordability is increasingly driving brand and shopping preferences.
- More consumers said their personal spending decreased this quarter than in the previous quarter.
- Low product pricing is the top reason for shopping from Amazon more than once a week.
- 45% said the new cost of Prime membership doesn't bother them.
Overall, the report suggests that consumers are cautious with their spending due to inflation and are increasingly driven by affordability when making purchasing decisions.
