自动化性能优化：全球概览及营销人员指南

Automation forPerformance Global Overview and Marketer's guideto Al-powered advertising ExecutiveSummary TikTok Leading the Way in AlPowered Solutions Al-powered Automation:The Growth Engine TikTok stands out as a leader inAl-powered automation.Advertisers trustTikTok's advanced Al features to overcomeimplementation challenges, recognizing theplatform's embodiment of innovation,technical expertise,and creativitythe three key drivers of Al-poweredautomation leadership. Al-powered automation is fundamentallyreshaping business operations, emergingas a critical force for enhancing efficiency,driving growth, and fostering innovation.Companies are making significantinvestments in this shift, opting for ahybrid build-and-buy approach, with highexpectations of rapid results and substantialbudget reductions within a year. Al-poweredAutomationacrosstheMarketing Funnel Advertisers are actively integratingAl-powered automation across theirentiremarketing funnel, yet they seek deeperorganizational adoption. For digitalmarketing, they value Al-powered capabilitiesacross campaign setup, creative production,andperformancemeasurement. Looking Ahead Foreword from TikTok Artificial Intelligence is reshaping theadvertising landscape -redefining consumerexperiences,accelerating creativepotentialand driving ROl through value-led growth. Asa disruptive force,Al is transforming howcampaigns are strategized and delivered,while pushing marketers to adapt at the speedof consumers. On this frontier, media is no longer simplybought. It learns, adapts, and performs inreal time.Creativity is no longer constrainedbyresources.It isamplified and measuredby technology. Asa core business partner,TikTokisrecognized for its strong presence inAl-powered automation.Advertisers trustTikTok's advanced features to overcomeimplementation challenges,and see in TikToka blend of innovation, technical expertise, andcreativity,the threekey drivers of Al-poweredautomationleadership. This rapid evolution challenges marketingleaders to anticipate impact, reassess legacyworkflows,and makestrategic investmentsintechnologies and partnerships that will definethe future of advertising. History reminds us that every breakthroughhascarriedbothwonderandworry.Firewasoncefearedbeforeitbecamethefoundationof civilization. The steam engine was criticizedforthreateninglivelihoodsbeforeitpoweredneweconomies.Evenphotographywasdismissedasimitationbeforeitreshapedartandculture From full-stack automation to modularcontrols, TikTok empowers advertisers to growat their own pace, with Al as a co-pilot, not areplacement. Its modular design allows brandsto adopt selecttoolsorgo full-stackdepending on their maturity and needs. Above all, this report reflects the constructivecollaborationbetweenNewtonX,executives,and advisors. We thank them for making thisyear's thought pieces possible, and we hopeyou enjoy the fresh insights within. Today, Al and automation stand at a similarthreshold. Their integration into marketingprovokes questions about the future ofwork and creativity. Yet at the same time,they unlock a new era where decisions arefaster, media is adaptive,and creativityis empowered. TaoBaecklund Content &Services Ads Product Leader,TikTok Foreword from Newtonx AsaleaderinB2Bmarket research,Newtonxisprivilegedtohaveafront-rowseat viewasorganizationsadvance along the Al maturitycurve. Snapshot offindings from someof our recent researchcollaborations Georgian:Companies'revenuegrowthrate, but not revenue size, was correlatedwith their maturity within the crawl-walk-run framework of Al adoption. Al "runners"were most likely to have the fastest growth rates.1 Teradata:Fewerthan halfof Al proofs ofconcept actuallymake it intoproduction.And despitenumerous challenges, most executives expect Al initiativestostartpaying off within six months (58%) or a year (84%).2 BcG:Executivesbelieve that 46% ofworkers will need tobe reskilled by the endof 2026toadapttoAl.Evenatthetop:59%have limitedtono confidence intheirexecutive team's mastery of generative Al.3 In today's fast-moving, data-driven economy,Al automation isn't just a differentiator; it'sreshaping entire industries. Nowhere is thismore evident than in marketing andadvertising, where Alis fundamentallytransforming how content is createdcampaigns arerun,andperformanceis measured. Alspeed, TikTokgivesbrandsthe momentumand the edge to lead. This report presents the current state of Aladoption, perceptions, and futureexpectations, based onfindings from the2025 TikTok Marketing Science GlobalAutomation for Performance Study.Conducted in partnership withNewtonX,thestudysurveyedmorethan1,200executivesand advertisers across nine countries.Theresult is a global view of how Al is redefiningbusiness strategy, and why many advertisersbelieve TikTok is positioned at the forefront ofthis shift. TikTok hasa distinct advantage as anAl-poweredmarketingpartner.Advertisersinourresearchconsistentlypointtoitsrelentlessinnovat